Pick it up
It's estimated that more than a million cigarette ends are discarded on the streets of Hull every week.
In a year, the cigarette buts cleared from Hull's streets laid end to end would stretch round the Earth's equator more than four times.
The council's Environmental Crime Unit has now issued more than 7,000 stickers to be put up across city, including on some of Hull's 5,000 litter bins, to remind people about their responsibilities not to drop litter.
The stickers remind people that they could pick up a fixed penalty notice of £75 for dropping litter. If unpaid, this could lead to a conviction at Hull Magistrates' Court and a fine of up to £2,500.
Discarded chewing gum and packaging from drink and fast food are also major problems on Hull streets.
"The problems could so easily be avoided, as most rubbish is discarded within close proximity to litter bins," says Mark Cornall, environmental enforcement manager at the council.
"Yet litter continues to be one of the key concerns raised within neighbourhoods.
"It's a form of environmental crime and antisocial behaviour – and we need to tackle it not only to improve the quality of people's lives but also that of the local environment."